News and views Skout PR has created, shaped or simply likes.
When it comes to launching a specific product or service, targeted press coverage can often lead to the greatest rewards.
Our client Redstone recently launched an exclusive cloud service for businesses in and around the city of Cambridge, so getting the story covered by the major local paper, The Cambridge News, was our number one priority!
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Are you a Google ogler?
We’ve just loved ogling these galleries of Google’s data centre insides (there are also ones of its people and places).
Aside from the cleverly branded pipes painted in Google’s colours, it shows that even racks of tapes and servers and cabling can be used to create a story through great photography.
Which one’s your favorite? We like the Google bike!
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According to Reuters, British troops will soon be going into battle fuelled by the familiar flavours of Greggs’ pasties.
They have agreed a deal with the NAAFI to supply a British army base in Germany with the savouries and if the trial proves to be a success, we could soon see our favourite sausage rolls and chicken bakes making their way onto the front line.
Could this be part of the Newcastle based Greggs’ master plan to take over the world?
My old flat in the city centre of Manchester had 4 shops within one minutes walking distance and in my previous job at an international college Greggs was certainly the number one lunch time destination for the foreign students!
This is brilliant, someone has turned an iPad into a typewriter! Thanks to Ingenious Creative for highlighting the story, you can read all about it over at fastcodedesign.com
What old technology would you like to see making a return?
Here at Skout PR we are getting our in house social media in order, ready for the launch of our new website.
We have recently signed up to Postling, which will act as one of our social media management tools. It has excellent integration with bit.ly our URL shortner and has an easy to use post scheduler.
This is a test to see how well it can handle posting to Tumblr. I’ll see you on the other side, let’s hope for a good result :)
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An ice cream parlour in Philadelphia recently unleashed a couple creepy adverts on to internet. Do they make you want to go out and enjoy one of their ice creams, or simply freak out?
Personally, I am undecided. But if I do every pass through Philly on a hot summer’s day I’ll be sure to check it out. Maybe it does work after all!
Whatever the case may be it has already gone viral on Youtube, with over 500,000 views in 5 days, generating plenty of discussion. Here is the other one…
I am not sure if anyone else saw this last week?
A man in New York is handed a $50 bill and a coded message by a tramp on the subway. He then posts the story and a picture of message and the note onto the popular Reddit website. It quickly becomes one of the most popular threads on the site and through the collective power of the internet the code is cracked. The message instructs the man to go and meet a Blu-Jay on the 19th July at a specific location in New York.
Things then get even stranger! He was then supposedly contacted through Reddit by the man who had handed him the message, this time with a new code, which again, was quickly solved by the internet sleuths. The new message instructed him to go and meet this ‘Blu-Jay’ in the same place but at 4pm on Friday instead!
By now the story had gone viral and hundreds of people descended on the meeting point at the specified time, there was even a livestream set up on Ustream beaming pictures all over the world. Sadly the OP was late and the meeting never actually occurred leaving many disappointed. The conspiracy theorists quickly went into overdrive, with many people suspecting a viral marketing campaign, however the OP has since started to receive threatening phone calls and has removed himself from Reddit to hide himself from any more abuse!
You can read all about it on Mashable by clicking the picture above, it really is a stranger than fiction tale!
Have you checked your privacy settings on Facebook recently? When it comes to social media people seem hell-bent on giving away potentially damaging personal information.
This little experiment from Callum Haywood aims to highlight just how easy it is to get hold of information and comments that may only have been intended for our close friends.
Next time you want slag off the boss or tell people your new mobile number, you might think twice about doing so through the Facebook timeline, or at the very least, take the time out to check that they are only being received by the intended recipients!
I was just putting together a new Skout Stories, trying to get back into the swing after my holiday and I find Twitter is now down, meaning we currently have no medium to project our story on to the world!
With that in mind, I have made a last minute editorial decision to run with a Twitter is down story instead, leading to the question:
What would we do in a world without Twitter?
I am not sure the media industry would be able to survive!
Skout PR Guest Blog: Andrew Thorp, co-founder of Mojolife
On the Skout PR blog we like to feature regular guest posts in order to give you a real variety of expert opinion in regards to social media, PR and the world of communication.
This month we’re featuring a guest blog post from Andrew Thorp, a speaker and communications skills coach and co-founder of MojoLife in Manchester. At Skout we believe the best PR results come from spending time finding, crafting and articulating a client’s best stories. This is very much Andrew’s ethos too, but in terms of general business communication, as you’ll see below. Thanks Andrew!
Digital talent won’t want to work at your company if:
- Every element of their work will be pored over by multiple...
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